REVA's Transformation: From Neighborhood Electric Vehicles to Next Generation Electric Cars for the Global Market

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Case Details:

Case Code : BSTR371
Case Length : 17 Pages
Period : 2001-2010
Pub Date : 2010
Teaching Note :Not Available
Organization : REVA Electric Car Company
Industry : Auto and Ancillaries
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction

RECC, Bangalore, one of the early movers in the market for electric cars, was on the list of 'Cool Companies' released by Businessworld India⁷ in 2006. It was also the winner of 'Automotive Power Train Company of the year 2008' by Frost & Sullivan⁸ in appreciation of its technological innovations.⁹ Chetan Maini (Maini), Deputy Chairman & Chief Technology Officer (CTO) of RECC, was on the list of 'India's Top 50 Most Powerful People 2009' released by BusinessWeek¹⁰ for contributing to climate change mitigation by making RECC the foremost company in cumulative global sales of electric cars (Refer to Exhibit I for other recognitions received by RECC from 2001 to 2005).¹¹...

Excerpts >>

7] Published as a weekly business magazine by the ABP Group - a New Delhi based media conglomerate, Businessworld reported on the economic and business related news in India. Source: www.businessworld.in.
8] Headquartered at California, Frost & Sullivan was one of the leading market research firms catering to a wide range of industries globally. Established in 1961, it had 35 offices across major continents employing around 1,800 analysts as of November 2009. Source: www.frost.com (Accessed on November 3, 2009).
9] "GM Dealerships to Sell REVA Cars," www.prlog.org, October 1, 2009.
10] Started in 1929 and headquartered at New York, this weekly business magazine had a readership base of 4.7 million in 140 countries as of November 2009. Source: www.businessweek.com (Accessed on November 3, 2009).
11] "Chetan Maini Ranked Amongst India's Top 50 Most Powerful People," www.indiaprwire.com, April 24, 2009.

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